“We can certainly do that for you, Sir/Madam”Īgain, this statement is assertive and “certainly” is a good positive word to use. Not only does everyone like a freebie, the addition of the phrase “just for you” makes the customer feel special and helps to develop a stronger relationship between the customer and the brand. “I’m throwing in a (bonus freebie), just for you…” Making assertive statements like “I can assure you” are a key part of conveying such confidence. “I can assure you that we…”Īs highlighted in our article “ How to Develop Sales Focus in a Customer Service Team“, we discuss the importance of sounding confident when selling. The next stage would then would be to demonstrate why there is no need to be concerned. “That’s true, Sir/Madam, but…”Īcknowledging the customer’s concerns is a key part of sales, as justifying the customer’s response builds rapport. Having a “hook” in sales is key, as attaining the immediate interest of the customer is essential – especially when cold calling. “Living in (City Name), we thought you might be interested to hear that…”Ī personalised call opening is likely to hook the customer early.

The Top Ten Word and Phrases to Use on a Sales Callīefore we delve into the specifics of the best words to use with different types of customers, here are ten of our favourites that can be used during any sales-related interaction.

But what are the best sales statements to use?īelow, we give our top ten words and phrases to use on a sales call, with some pointers about how agents should adapt their sales language for different types of potential customers, giving plenty of example sales phrases and phrases to handle rebuttals along the way. Using the right words and phrases on a sales call can have a big influence on the outcome.

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